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a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities.
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Rapidly emerging forces of globalization have compelled firms to market beyond the borders of their home country making International marketing highly significant.
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Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term.
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Traditionally, marketing analysis was structured into three areas: Customer analysis, Company analysis, and Competitor analysis (so-called "3Cs" analysis). More recently, it has become fashionable in some marketing circles to divide these further into certain five "Cs": Customer analysis, Company analysis, Collaborator analysis, Competitor analysis, and analysis of the industry Context.
Customer analysis is to develop a schematic diagram for market segmentation, breaking down the market into various constituent groups of customers, which are called customer segments or market segmentation's.
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